Articles on AI visibility

Practical guides to getting your brand cited and recommended by ChatGPT, Gemini, Claude and Perplexity: AI visibility, SEO for ChatGPT, optimization and diagnosis.

• AI visibility: what it is and how your brand gets into the answers

  AI visibility is the chance that your brand is cited when someone asks ChatGPT, Gemini, Claude or Perplexity. Here is what decides that citation and how to measure it.

• AI Visibility Score: how to read your brand's AI visibility score

  An AI visibility score is only useful if it says what it measures and what to do about it. Here is how the readiness score, the three axes and the mention rate work.

• SEO for ChatGPT: how to get your business into the answers

  ChatGPT does not rank pages: it searches, reads and summarizes. Here is what makes a site get picked as a source, and a step-by-step plan to get your brand into the answers.

• AI optimization: the checklist to get your site read, understood and recommended

  AI optimization is the set of changes that let assistants like ChatGPT and Gemini read your site, understand what you sell and have a reason to recommend your brand.

• AI visibility diagnosis: what it shows about your brand and how to use it

  An AI visibility diagnosis shows, in minutes, whether your site is ready to be cited by ChatGPT, Gemini, Claude and Perplexity — and where the blocker is.

• Google now measures whether your site works for AI agents

  Chrome's Lighthouse added an Agentic Browsing category that checks llms.txt, WebMCP, accessibility and layout stability. What it changes for your site.

• SEO vs AEO vs AGEO: the practical differences for your site

  SEO gets the page found, AEO turns content into the answer and AGEO gets the brand chosen by generative engines. Here is what changes in the work behind each one.